After spending 7 years in Melbuorne, he experience first hand the impact of E-commerce on traditional retail business in Australia. Inspired by the performance of eCommerce players in advance countries & identifying high adaptation of consumer buying online, he started iStore iSend to provide Stock Management, Multi Channel Order Processing & Last Mile Fulfillment via their Warehouse Management System. He is mainly responsible for overseeing the company’s sales and marketing aspect and acquisition of key clients.